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June 2023

15 Jun

How Hailey Bieber Built a Successful Beauty Brand With

How Hailey Bieber Built a Successful Beauty Brand With
Despite evidence on the contrary, Hailey Bieber actually didn’t nail the art of making a cult beauty product on her first try — her Peptide Lip Treatment took more like 17. “I’m joking, but form of not joking,” said the model/entrepreneur on the Beauty CEO Summit, of the variety of formula iterations. Bieber launched Rhode in 2022 with five stock keeping units, aiming to supply consumers a glimpse into her own must-have beauty lineup — nothing more, nothing less. “I desired to create something that felt prefer it was this line of only essentials, where if I used to be stranded on a desert island — and other people have asked me this so over and over — what...
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15 Jun

Paka Launches Nontoxic Essentials

Paka Launches Nontoxic Essentials
Paka founder Kris Cody is expanding his eco-friendly alpaca apparel offering with Thursday’s launch of Paka Essentials — a capsule of men’s and ladies’s underpinnings that function a “nontoxic alternative option to traditional undergarments,” which regularly have a presence of synthetic materials and PFAs. “This launch is an enormous one for us. Traditionally, being more of a sweater company and clearly the jackets and people other insulate technologies, but to come back into the summer with something super lightweight, breathable, and all natural represents an enormous step for our brand,” Cody told WWD. The Essentials collection includes men’s and ladies’s styles crafted in royal alpaca, eucalyptus pump and organic Pima cotton for moisture-wicking, natural breathability, a soft hand feel, durability and...
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15 Jun

What to Know About Google’s AI Apparel Try-on

What to Know About Google’s AI Apparel Try-on
Google has turned its considerable tech chops to the style shopping experience by debuting a recent virtual apparel try-on feature for humans developed with artificial intelligence. Announced Wednesday and available through Google search, the brand new product viewer was developed using generative AI to display clothing on a broad collection of real-life models. The goal, the corporate said, is to permit consumers to visualise the clothes — starting with women’s tops — on different body types. “Shopping is an incredibly large category for Google, and it’s also a source of growth for us,” Maria Renz, vice chairman and general manager of commerce, told WWD. “We’re incredibly excited to take this cutting-edge technology to partner with merchants and evolve shopping from a transactional experience...
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