Amazon’s footholds in prestige beauty proceed to grow stronger, reporting about 100 million unique beauty shoppers a month, and holding 12 percent of the prestige beauty market share.
What does it take, though, to win on the platform?
“One of the vital critical things that drives growth [on Amazon] is reviews, particularly in beauty,” said Sarah Hofstetter, president of Profitero, the e-commerce insights platform.
It found that the variety of reviews and the variety of product images included in an inventory are two key aspects determining what products organically come up on the primary page of search results.
Products see a mean sales lift of 37 percent after they move from page two to page one on Amazon.
While Amazon presents a...
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