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June 2023

17 Jun

Women in Hip-hop Fashion: April Walker, Kimora Lee Simmons

Women in Hip-hop Fashion: April Walker, Kimora Lee Simmons
It’s the late ‘80s in Latest York City, graffiti is the omnipresent art, Run-DMC is coursing through boomboxes at block parties from its birthplace within the Bronx to Brooklyn, and off-the-rack fashion isn’t quite delivering on the vibe without the necessity for a remix. Several of the young, gifted and Black had already been getting into Dapper Dan’s in Harlem to see the designer give their suits more flavor — but April Walker wanted something for her borough and her community to call its own. And hip-hop was the thread that wove through all of it. Now, because the musical genre that became much larger than artists and albums turns 50, hip-hop’s longstanding influence on fashion is evident — but what’s at times...
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17 Jun

Amazon’s Fastest-growing Makeup and Hair Care Categories on Amazon

Amazon’s Fastest-growing Makeup and Hair Care Categories on Amazon
Amazon’s footholds in prestige beauty proceed to grow stronger, reporting about 100 million unique beauty shoppers a month, and holding 12 percent of the prestige beauty market share. What does it take, though, to win on the platform? “One of the vital critical things that drives growth [on Amazon] is reviews, particularly in beauty,” said Sarah Hofstetter, president of Profitero, the e-commerce insights platform. It found that the variety of reviews and the variety of product images included in an inventory are two key aspects determining what products organically come up on the primary page of search results. Products see a mean sales lift of 37 percent after they move from page two to page one on Amazon. While Amazon presents a...
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