June 2023

SING IT BACK: Loewe has signed on K-pop sensation Taeyong, a member and leader of South Korean boy band NCT, as its newest global brand ambassador, WWD has learned. The rapper is anticipated to attend Loewe’s spring 2024 menswear show in Paris, scheduled for noon on Saturday. Foreshadowing his relationship with Loewe, Taeyong often wears the brand’s runway styles, mixing them with more casual items. He wore a padded leather shirt and leather board shorts to Loewe’s fall 2023 women’s fashion show in Paris in March. Keen on purple, silver, or fluorescent green hair, Taeyong counts 11 million followers on Instagram, where he shows off his many tattoos, eclectic fashion sensibility and mesmerizing dance moves. “We love his idiosyncratic style,” commented Loewe creative...