June 2023

Mineral Fusion and Andalou Naturals are on the market. The brands, owned by Australian conglomerate BWX, are heading to market, Doug Hosking, BWX’s president of Americas, confirmed to WWD. BWX acquired Mineral Fusion in 2017 for $38.4 million. At the moment, Mineral Fusion had about $24 million in sales; later that 12 months, it also acquired Andalou Naturals. At the moment, the deals gave BWX entry into the U.S. market. Its current brand portfolios include Go-To and Sukin, in response to its website. Per a recent investor presentation, BWX saw revenues fall to 79.7 million Australian dollars in the primary half of fiscal 2023, a drop from 97.6 million Australian dollars the 12 months prior.  Those brands, nonetheless, are a shiny spot within the...