L’Oréal won big on the Fragrance Foundation Awards last Thursday. But at once within the fragrance category, there aren’t any losers.
The category, which gained steam throughout the pandemic, shows no signs of slowing down. Based on Circana data, prestige fragrance sales grew 13 percent year-to-date through May, with brick-and-mortar sales growing 15 percent. Circana also expects sales to surpass $200 million for Father’s Day this 12 months.
“The category is greater than alive and well,” said Linda Levy, president of the Fragrance Foundation, and the event’s hostess. “We're seeing that continuing — people will not be just after sex appeal, they’re about how they feel about themselves, and so they’re about wellness.”
That consensus was shared by attendees. Amongst the large winners were...
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