June 2023

Liquid I.V. goes sugar-free ahead of World Hydration Day on Friday.  The corporate, which was acquired by Unilever in 2020, is best known for its Hydration Multiplier powders. Nevertheless, as with many supplements, consumers were concerned in regards to the product’s sugar content. In response to the brand, a sugar-free formula was the number-one request from consumers.  “That is the largest launch that we’ve had probably since our core Hydration Multiplier got here out on the inception of the corporate,” said Stacey Andrade-Wells, vp of selling at Liquid I.V. “Consumers have been asking us for sugar-free for years… Market trends are pointing towards a growing sugar-free market.” In response, the brand is launching its Sugar-Free Hydration Multiplier, $25, in its classic Lemon-Lime flavor,...