June 2023

PH5 is trying to connect with its Latest York customer base with its first retail activation. The knitwear brand designed by Zoe Champion and Wei Lin is opening its first Latest York City pop-up store at 168 Ludlow Street. The shop will likely be open starting Wednesday through June 27 from 11 a.m. to 7 p.m.  The pop-up is supposed to have fun the five-year anniversary of PH5’s bestselling “wavy dress” — a knitted, asymmetrical dress the brand offers in virtually every color. Based on the designers, Latest York City can also be their biggest direct-to-consumer market, so that they desired to host the pop-up to attach with their customers.  “It’s the five-year anniversary of the wavy, so we’re really pushing the wavy,”...