June 2023

NEED FOR SPEEDY: Louis Vuitton has released the complete Rihanna-fronted ad campaign to disclose the vision of Pharrell Williams, its latest men’s creative director. The brand had teased the campaign last week with a large billboard on the side of the Musée d’Orsay, just ahead of Williams’ debut runway show in Paris, which Rihanna attended together with her musician husband A$AP Rocky. Vuitton described the ad images as artifacts “created to change perceptions, challenge history, and evolve an existing legacy. Personified by a pregnant Rihanna – a logo of human empowerment and the quintessential on a regular basis icon – the boys’s campaign reflects the re-contextualization on the core of Pharrell Williams’ approach to the maison.” While that sounds lofty, the campaign essentially...