June 2023

It’s officially the summer of Barbie and Aldo is getting the pink treatment. On Thursday, the brand is launching its first collaboration with the long-lasting character, having teamed up with Mattel Inc. for a limited-edition collection. The Barbie x Aldo 19-piece line features footwear, handbags and accessories as seen in ranges of pink: Malibu Fuchsia, Malibu Pink and Soft BB Pink. More is more with regards to the collaboration, said Aldo’s chief brand and product officer, Daianara Grullon. “We didn’t draw back from adding bling to each element we could — from bedazzled pins and charms that feature a few of Barbie’s most iconic symbols, like her ponytail silhouette and her roller skates, and even glitter outsoles on all of our shoes. We...