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July 2023

8 Jul

Hai Says Hello to Bridal

Hai, the London-based contemporary label that focuses on romantic silk fashions, is expanding into bridal with its first capsule of nine made-to-order styles available online from Thursday. “Bridal has been something we’ve desired to branch into for the previous few years, as loads of brides have chosen pieces from our essential line to wear for his or her weddings since Hai began,” said Tessa Vermeulen, who introduced the brand in 2018 with a small line of purses. Vermeulen has since opened a standalone boutique in Seoul, Korea and joined the London Fashion Week calendar. The Hai bridal collection. The Dutch designer was quick to note through tagged Instagram photos her bags were being snapped up by prospective brides to make use of during their weddings. When...
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8 Jul

Aman’s Luxury Lifestyle Product Line – WWD

Aman could also be best known for its luxury hotels and spas, but in an effort to bring the experience home, the hotel group is doubling down on its lifestyle product line Aman Essentials.  The concept for Aman merchandise began in 2018, in line with Aman Essentials chief executive officer Kristina Romanova, who's the partner of Aman CEO and chairman Vladislav Doronin. Aman would receive “feedback on the form of furniture that we use within the room or the essential oils that the client has experienced during their spa treatment, during their stay in Aman,” she said. “That truly gave us a push to create the road Aman Essentials skincare in 2018. That being said, it really comes from the demand of...
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