July 2023

Courtesy Should you purchase an independently reviewed services or products through a link on our website, WWD may receive an affiliate commission. Of the billion users on TikTok, few have risen to overnight fame like Alix Earle. And one thing’s of course — Earle makes beauty products fly off shelves. The TikTok star’s Amazon Storefront is filled with beauty products she vouches for, but as always-skeptical editors, we needed to test out a handful to see in the event that they’re well worth the buy during Amazon Prime Day. Earle’s influence on shoppers was made loud and clear when her selfie-style videos including Drunk Elephant’s bronzing drops caused the glow-boosters to sell out last fall. While Drunk Elephant’s drops aren’t an...