PARIS — Call it the Pharrell effect: The growing synergies between fashion and entertainment are driving worldwide interest within the Paris fashion weeks, as brands tap right into a globalized cultural conversation with spectacular shows and celebrity-filled front rows.
Pharrell Williams’ bells-and-whistles debut for Louis Vuitton, featuring a gospel choir and a live set by Jay-Z, put the brand in pole position in the course of the most up-to-date round of men’s shows, in line with the newest tallies from Launchmetrics.
Meanwhile, Maria Grazia Chiuri’s quiet luxury collection for Dior, which drew guests including Natalie Portman, Elizabeth Debicki and Alexandra Daddario, propelled the brand to the highest of the chart for Paris Couture Week, it said.
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