July 2023

Ben Bennett, founding father of Los Angeles-based brand incubator The Center, has teamed with board-certified medical and cosmetic dermatologist Samantha Ellis for his latest enterprise: Prequel. It’s a skincare brand launching July 25 with three products, available for purchase on prequelskin.com. There’s the $18 Gleanser, a cleanser with 50 percent glycerin, to remove makeup and excess oil while maintaining the skin’s moisture barrier and pH. It’s also formulated with inulin, an aquaporin-stimulating energetic arginine, oat extract and aloe. There’s an $18 multi-purpose ointment for dry, cracked and chapped skin. It’s non-greasy and created with 45 percent USP-grade petrolatum, bisabolol and a skin barrier complex. And there’s a $22 Moisturizing Milk for the face and body, with 10 percent pure urea, shea...