July 2023

Maybelline Latest York is bringing consumers flexibility in how they prepare for work. The makeup brand has partnered with Microsoft Teams to create 12 virtual beauty looks — complete with product breakdowns and shade matching technology — for users to wear while in meetings. “This can be a latest era of trying on products and appears, and at Maybelline, we imagine in accessibility — we would like to have the option to offer users this breadth of tools for self-expression,” said Julie Delazyn, Maybelline Latest York’s global head of brand name communications. Developed in partnership with Maybelline’s AI-powered sister company, ModiFace, and the Geena Davis Institute, the Maybelline Beauty App allows users to simply toggle between looks throughout the day...