PARIS — The designer beauty wars are heating up.
The most recent entrant: Prada, whose vision of beauty will infuse two latest product categories — makeup and skincare — starting on Aug. 1.
“What does beauty mean today? This query was on the core of our work with L’Oréal,” Miuccia Prada and Raf Simons, co-creative directors of Prada, jointly said, referring to the brand’s beauty licensee. “Abandoning all of the clichés of the past, we consider that beauty today is the representation of 1’s personality, freedom and self-confidence.
“The concept of ‘care’ was also crucial, as a gesture and as a necessity, for one’s well-being,” they continued. “The necessary results that research has achieved on this field has allowed us to work on...
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