Rare Beauty launched in 34 countries in lower than two years.
“Once I say that, it’s hard to imagine,” said chief sales officer Kim Magee.
With Sephora as its retail partner (and Space NK within the U.K.), the Southern California brand is now present in 36 countries. First got here North America, within the U.S., Canada and Mexico, then Europe in any respect Sephora locations online, and in brick-and-mortar shops in France, Spain and Germany. The Asia-Pacific area was next, followed by the Middle East, U.K. and Brazil.
“Early on, we decided to take one step at a time,” explained chief executive officer Scott Friedman. “So we focused on North America, in Sephora specifically. But based upon our conversations with their team mainly...
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