After almost a decade available on the market, Aurate is seeking to the following stage of its business.
The direct-to-consumer superb jewelry brand is gearing up for its first major retail partnerships this month after securing its series B funding in the primary quarter of this yr. Terms of the investment weren't disclosed; nevertheless, Aurate stated it has raised $25 million thus far.
Aurate is embarking on two retail partnerships this month with Macy’s and Helzberg Diamonds, creating respective sister brands sold exclusively on the retailers. Audrey by Aurate will launch at Macy’s on Saturday and Laure by Aurate will launch at Helzberg Diamonds on Tuesday.
“We all the time desired to democratize real gold. That’s still the mission of the brand,” said...
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