August 2023

PARIS — From Burberry’s “ludicrously capacious” handbag to the colourful berets worn by Lily Collins on “Emily in Paris,” today’s trends are increasingly driven by TV shows, opening a wealthy seam of potential revenues for fashion brands, retailers and entertainment firms alike. But with writers and actors on strike, the sector is coping with fresh uncertainty, as everyone from e-commerce sites to makeup artists tests ways to monetize the connection between fashion and the small screen, at a time when streaming platforms have plunged the normal Hollywood model into crisis. “Lockdown was the tipping point,” said luxury consultant Eric Briones, creator of “Luxury and Digital: The Recent Frontiers of Luxury,” describing the moment that clothing labels became cultural content creators. Since then...