American Exchange Group has acquired HatchCollective because it looks for an even bigger slice of the wonder and private care market. Terms of the deal weren't disclosed.
Founded in 2009, HatchCollective is a privately held company, whose brands include NatureWell, Found Energetic, Orlando Pita Play, Txtur and Paint & Petals.
AEG, meanwhile, has over the past two years acquired footwear brands Aerosoles and White Mountain, as well creative services and digital marketing company, Giant Propeller. This latest acquisition suits in with its plan to succeed in a wider range of consumers.
Alen Mamrout, chief executive officer of American Exchange Group, said: “This acquisition is an amazing opportunity for us to not only expand our footprint but in addition to deepen our commitment...
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