September 2023

Rings, watches, bands, oh my! Wearable devices that track wellness data proceed to achieve traction — Oura is valued at $2.55 billion, in keeping with the corporate; 50 million consumers used an Apple Watch in November 2022, in keeping with a Pymnts report, and a recent ring, Evie from Movano Health, is ready to launch this fall. McKinsey cites wearables as a key area throughout the wellness category, estimating it to be a $10 billion to $15 billion market within the U.S. and growing in double digits year-over-year, with a 40 to 50 percent penetration rate. Consumer adoption continues to extend, likely as a consequence of post-pandemic wellness trends, experts say. “Consumers couldn't go to the doctor or the hospital...