SkinCeuticals is occurring tour.
The L’Oréal-owned brand will launch its Treatment Tour in Latest York City this weekend, aiming to spice up brand awareness and offer guests a glimpse into its service-led skincare stores called SkinLabs.
The brand’s Treatment Truck might be parked at thirteenth Street and ninth Avenue from noon to six p.m. on Friday, and 10 a.m. to six p.m. on Saturday and Sunday.
“This Treatment Truck is our first time doing an experiential activation — we wish to teach consumers on the importance of pairing treatments and skincare, because that’s what gives an optimal result,” said Amy Sloan, head of business strategy and growth at SkinCeuticals.
On the truck, guests can receive skin consultations, complimentary skilled treatments, samples...
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