Olly is betting on sexual wellness and men’s health.
The brand is launching Mighty Mojo, $35, its second men’s health-focused complement that goals to support testosterone production and sex drive. This launch is indicative of two key markets Olly is seeking to expand in: men’s health and sexual health.
Based on the brand, their female-focused sexual health complement Lovin’ Libido, $20, has quickly turn into a top performer, leading the corporate to further explore the category.
“[Lovin’ Libido] has catapulted us into this latest space and excited about sexual wellness as one among our latest core segments that we expect we will win in,” said Emily Zwerner, Olly’s vp of promoting.
With this, the brand can also be seeking to expand their reach with...
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