For so long as she will be able to recall, Alia Raza has been obsessive about tuberose.
“I remember being 12 years old and all of the fragrances I might gravitate toward centered around this flower, this note,” said Raza, who paired her love of fragrance with a background in film to cofound Régime des Fleurs with Ezra Woods in 2014. “I comprehend it’s turn into trendy for people to say they began their brand as an art practice, but I actually did.”
Though Raza has scaled the brand past its once-hand-painted labels and bottles, her creative process stays rooted in nice art. Launching Oct. 1, the founder’s newest eau de parfum, Tóor Tóor, isn't any exception.
Retailing for $240,...
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