September 2023

The roots of recent day Wellness Culture can, undoubtedly, be traced back to Gwyneth Paltrow and Goop. So what does it mean that the corporate is permanently closing down its West London Gooptique – it’s first and only store outside of North America? This week, the news broke that Paltrow had signed the forms to shut down the UK branch of her business, which never reopened after its pandemic closure and had reportedly lost £1.4 million since 2020.  Considering the boom that the wellness industry has seen within the last five years, this closure comes as somewhat of a surprise. The Global Wellness Institute valued the global wellness industry at $4.4 trillion in 2020 and predicts this may grow to $7...