“They were only, like, 20 bucks,” said 21-year-old Bertha, revealing Slayyy extensions in her shopping bag. “I’m looking forward to getting my hair braided.”
It was Day Two of Beautycon, which returned on Sept. 16 and 17 in Los Angeles after a four-year hiatus. Acquired by Essence Ventures in 2021, the sweetness festival is under latest management, and while there have been some bumps with the relaunch, overall the experience was a positive one.
“This time around, it’s a bit of bit different,” Bertha, a California psychology student, went on. “It’s much smaller. I feel like last time there was a bit more booths and lots more happening. But I prefer it. It’s really interactive. It’s great.”
The last time she attended Beautycon...
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