September 2023

PARIS — H&M has signed on its first global makeup artist — Raoúl Alejandre — as a part of the evolution of its beauty business and in tandem with the relaunch of its color cosmetics collection.  The news comes 4 months after the Swedish fast-fashion retailer unveiled two latest beauty flagships in Oslo.  “Raoúl’s classic yet modern tackle beauty is something we felt really aligned with the brand new direction of H&M makeup,” said Maria Sadowska, global head of assortment at H&M Beauty. “Except for his style, Raoúl is an incredible artist, and we imagine his expertise and artistic vision will take our latest products to the subsequent level.    “Having [makeup] tried and tested by such a respected artist and seeing how...