CANNES, France — DFS, the LVMH Moët Hennessy Louis Vuitton-owned travel retail operator, said Sunday that it's opening the primary “seven-star” luxury retail and entertainment destination, in Hainan, China, by 2026.
DFS Yalong Bay is the biggest project ever conceived by DFS. It's to stretch over 1.38 million square feet and carry greater than 1,000 luxury brands, including those from LVMH. The location will even boast immersive concepts spanning categories resembling fashion and apparel, beauty and fragrance, watches and jewellery, wine and spirits, advantageous dining, and food and beverage.
“To create a luxury and entertainment offer, you have got to have the ability to juxtapose and sometimes mix the varied experiences,” Benjamin Vuchot, chairman and chief executive officer of DFS, told WWD....
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