On the Beauty & Wellness Forum, Wendy Liebmann, chief executive officer and chief shopper at WSL Strategic Retail, led a discussion on the long run of ladies’s health. Panelists included Kelly Fanning, general manager, United States pain, cardio and dermatology at Bayer Consumer Health; Michelle Jacobs, chief operating officer and cofounder of menopause solutions brand Womaness, and Dr. Fahimeh Sasan, chief innovation officer and founding physician at fertility clinic and platform Kindbody.
Throughout the conversation, panelists emphasized destigmatizing the conversation around women’s health by providing accessible education, using daring messaging and creating communities. For these brands, this looks like products featuring direct-use cases, period campaigns that feature blood, influencer campaigns, online discussion boards, democratizing access to fertility care and more.
“If we’re...
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