During WWD’s annual Beauty & Wellness Forum, Allie Egan, founder and chief executive officer of test-to-treatment hormonal skincare company Veracity, hosted a panel on the rise of customizable wellness. The conversation featured Julie Wainwright, cofounder of precision nutrition company Ahara; Craig Elbert, cofounder and CEO of quiz-based complement company Care/of, and Carla Brenner, founding father of test-to-treatment hair loss company Roots by Genetic Arts.
As each founder introduced the impetus behind their brand, one sentiment rang true: “One size doesn't fit all,” as Wainwright emphasized.
“There are such a lot of products on the market that folks could be taking and it’s overwhelming to know which products could possibly be right for which person, which situation,” Elbert said. “Personalization is a method...
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