October 2023

On the heels of Taylor Swift attending two of Kansas City Chiefs’ player Travis Kelce‘s games, an interest in NFL players and celebrity couples has sparked on the web. After attending the Chiefs vs Jets game, where Swift donned Area shorts, they sold out. Last month, after Swift appeared at Kelce’s game against the Chicago Bears, sales of his jersey spiked. While Swift and Kelce haven’t confirmed they're dating, an evaluation of Google search results by Music Industry How To found Halloween-specific searches with the terms “Travis Kelce Halloween costume” and “Taylor Swift Halloween costume” have risen by 466 percent and 816 percent, respectively. The search terms “Travis Kelce and Taylor Swift costume” and “Taylor and Travis costume” have also surged...