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October 2023

14 Oct

How Beauty Brands Fared During Amazon Prime Big Deal

How Beauty Brands Fared During Amazon Prime Big Deal
Amazon Prime Day was a boon for beauty and wellness. In line with a NielsenIQ survey, beauty was a top-shopped category in the course of the two-day sale extravaganza. Twenty-seven percent of those that bought consumer packaged goods bought skincare; 26 percent, vitamins and supplements; 24 percent, hair care, and 18 percent, cosmetics.  “Beauty was the number-one CPG category that was shopped during Prime Big Deal Day. What surprised me essentially the most was seeing the merchandising. While you went to Amazon on Tuesday and Wednesday, there was just one feature banner on the homepage, and it was a beauty banner,” said Jacqueline Flam, senior vice chairman of U.S. retail, beauty and over-the-counter at NielsenIQ. In line with the corporate, bestselling creator favorites...
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14 Oct

Kendra Austin On Being A Curve Model Who Is

Kendra Austin On Being A Curve Model Who Is
Kendra Austin Kendra Austin, a curve model, creator, and podcast host knew from a young age that she had the next calling. During her adolescent years, she was creating head-turning looks that channeled the young girls she saw on television like Raven-Symoné. The San Diego native has all the time been drawn to loud prints and daring colours—she would often use the primary day of college as a reset of sorts since she was often moving to different parts of the country along with her mother, older brother, and younger sister. Over a Zoom call from her Brooklyn home, she excitedly recalls being in second grade and wearing an outfit guided by a ‘00s staple: cheetah print. Inspired by Symoné, Austin...
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14 Oct

Nordstrom Doubles Down on Beauty Ahead of Holiday –

Nordstrom Doubles Down on Beauty Ahead of Holiday –
Things are looking vibrant for beauty at Nordstrom Inc. The department store is doubling down on the category ahead of holiday with an influx of latest brands and exclusive launches, in addition to more promotional activity in each Nordstrom and Nordstrom Rack. For the quarter ending July 29, net sales on the retailer dipped 8.3 percent, as reported. Beauty, nevertheless, posted single-digit increases and was named a bestselling category. “Beauty consistently has had a solid performance for Nordstrom,” said Debbi Hartley-Triesch, executive vice chairman and general merchandising manager, beauty and accessories, Nordstrom. “We comprehend it’s a top trip driver overall for us. We all know the sweetness customer is loyal, they spend more with us and we’re all the time searching for...
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