MILAN – Shares of Moschino parent company Aeffe rose 2.26 percent to 81 cents in early trading in Milan following the news that Davide Renne had been named creative director of the Italian brand.
Hailing from Gucci, Renne will start at Moschino on Nov. 1, and his first collection will debut for fall 2024 in February during Milan Fashion Week. He succeeds Jeremy Scott, who exited the brand last March after a 10-year tenure.
Massimo Ferretti, executive chairman of Aeffe, told WWD exclusively that, following the collaboration with Scott, “who greatly contributed to the expansion of the brand,” the corporate “immediately began a research process that was prompted by a desire to reflect on the longer term of Moschino and what we'd...
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