October 2023

After greater than a decade creating content, YouTube star Claudia Sulewski is launching a brand of her own. Friday, her self care brand Cyklar launches direct-to-consumer with its first product, Body Cream, $58. Cyklar founder Claudia Sulewski. logan mock “The entire brand is supposed to be genderless,” said Sulewski, who has 2.45 million subscribers on the platform. “It’s inclusive, it’s sustainable, and [those are] the pillars that led the way in which of each decision.” While Sulewski had done collaborations prior to now, including one with Nordstrom’s private label brand BP., she wasn’t able to do her own thing until about three years ago when she began developing the brand. “I’ve been making videos online for over a decade and have watched...