October 2023

That is the second article in a two-part series. In the primary article, AlixPartners shared a framework and approach to get on course with Generative AI and drive value for retailers and types. This text explores the keys to impactful implementation of AI in retail. It’s tempting to leap on the buzzy Generative AI bandwagon amid fears of getting left behind, but in today’s competitive fashion and retail climate, diving in without proper preparation can compromise an organization’s ability to effectively integrate the technology. Recent technical solutions often prove to be a waste of money and time because of flawed or misguided implementation, poor adoption, and/or the dearth of integration with business processes. Global management consulting firm AlixPartners has devised a self-assessment...