PARIS — French beauty brand PERS, inspired by the practice of cosmetic doctor Antoni Calmon, is the latest to enter the pharmacy channel in France.
It sets out to be each individual and universal, and melds the worlds of dermocosmetics and prestige skincare right into a clearly organized product line and ritual.
Cofounded by Quentin Douce and Sophie-Lisa Prêcheur, who've long-standing backgrounds in prestige cosmetics, the thought for PERS got here after Prêcheur consulted with Calmon, who has offices in Paris and London. He gives his patients beauty prescriptions, including an easy, four-step face care routine.
“He was not trained in any respect in cosmetics [products], but has advised his patients on the correct use of them,” explained Douce. “He developed a protocol....
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