November 2023

Parham Aarabi, chief executive officer and founding father of Pre, took the stage on the Apparel & Retail CEO Summit to share the impetus behind launching his company, which helps retailers optimize their web sites based on simulating consumer behavior. Aarabi began his presentation, titled “Optimizing Web sites for Maximum Impact: Predicting and Adapting to User Behavior,” by noting he founded ModiFace (now owned by L’Oréal) and has seen try-on technology evolve over time. “There are recent technologies and buzzwords in the sweetness and fashion industries, but the important thing query is: Do they work?” Aarabi said. “And maybe a more relevant query is: Do they work in your unique brand and your unique audience?” Aarabi said the impetus behind founding his recent...