November 2023
Freddy Bharucha has been named Procter & Gamble’s first president, North America personal care and wonder operations.
Formerly the corporate’s senior vp for its North America personal care division and Old Spice global brand franchise of 5 years, Bharucha will now also lead P&G Beauty’s media efforts, head up its cross-category retail strategy and serve on the board for the Personal Care Products Council.
Bharucha will proceed to be based in Cincinnati, Ohio, as he commences the brand new role.
“With a consistent track record of brand name, business and organizational growth, Freddy is well-positioned to tackle this newly created position,” said P&G Beauty chief executive officer Alex Keith and Markus Strobel, president of P&G skin and private care, in a...
Continue reading
Today, culture is algorithmically optimised for mass appeal, serving up platters of pre-packaged cool – whether that’s a Deftones tee, a Fred Again mix, or a wavy mirror via your TikTok feed
Want to search out out more? Hearken to the inaugural Logged On: The Dazed Podcast, a monthly podcast exploring all things web culture, from memes to emerging trends, deep web conspiracy theories and beyond
Sadly, we live in a society – or, more accurately, a mid-ocracy. As I write this, news of media layoffs at VICE and Buzzfeed News is sweeping across social media, Hollywood screenwriters are striking, fighting what they are saying is an ‘existential threat’, while persons are lazily churning out...
Continue reading
