November 2023
PARIS — Launchmetrics is integrating two of its bestselling products to permit brands to optimize their sample trafficking.
The information research and insights company for fashion, luxury and wonder said on Wednesday it was merging its Samples and Discover tools to assist firms track and measure the impact of their samples by connecting sample activations with media placements, using its Media Impact Value measure.
Based on a proprietary algorithm, it estimates the worth of coverage across social networks and within the media. Brands already confer with the metric when measuring their campaign efforts.
“This integration enables them to observe relationship effectiveness, streamline workflow, and optimize ROI with real-time analytics,” a spokeswoman for Launchmetrics said.
Sending samples is traditionally costly and time-consuming and can lead...
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We have seen quite a shift in manicure trends during the last couple of years. While nail art won't ever fall out of vogue, fewer celebrities have been seen with elaborate designs on each fingertip. Lengthier looks are less popular as of late, as well, with some stars well-known for navigating each day tasks with talon-like nails choosing short yet chic looks. We thought we would reached peak sweet-and-simple over the summer when it appeared like everyone was wearing milky or glazed manis on practical lengths, but Selena Gomez just let the pendulum swing almost completely within the direction of bare nails.Nail artist Tom Bachick — Gomez's go-to — shared a photograph of her current manicure, and it makes a...
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