Updated Nov. 8 3:45 p.m.
Ralph Lauren Corp. continued to play its game well within the fiscal second quarter — despite weakness within the North American wholesale business and a tougher economy.
The corporate has been on a campaign to raise its brand and kept at it this quarter, boosting average unit retail prices at its own stores and on its website by 10 percent, on top of an 18 percent increase a yr earlier.
Overall, the brand has pushed its prices up a complete of greater than 70 percent over the past six years.
That march higher has been driven by quite a lot of components — from the form of products sold to the costs charged to where they’re sold.
Along the way...
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