November 2023

Third time’s could be the charm for Amazon‘s annual Holiday Beauty Haul. The annual event’s third iteration, which wrapped Nov. 5, was a beauty-devoted promotional period akin to Amazon’s Prime Deal Day. For Melis Del Rey, general manager, North America of beauty, baby and sweetness tech, she said it’s a key a part of garnering shoppers on the lookout for higher-end beauty products. “These items play an important role in the best way we're also engaging with our customers and driving more immersive engagement,” she said. “It gives us a fantastic opportunity into enabling higher discovery of this extensive range, and we would like to give you the option to assist customers experience newness from beauty. Discovery may be very essential.” Since Amazon...