November 2023

Emma Simon’s vanity is loaded with prestige beauty brands like Makeup by Mario, Nars and Charlotte Tilbury. But when, at age 29, she experienced her first pimples breakout, her dermatologist’s recommendations sent her to the pharmacy for brands like CeraVe, LaRoche-Posay, Neutrogena and Cetaphil. Simon shouldn't be the exception — older women are spurring sales increases of pimples in mass market stores. There's also a surge of sales in colloidal patches that provide a fast fix for Zoom calls or social engagements. Greater than 50 million Americans suffer from pimples, in response to the American Academy of Dermatology. Although the condition is normally related to teens, more mature consumers are trying to find remedies. Spate data reports searches for “perimenopause and pimples” grew...