November 2023

MILAN — Brunello Cucinelli presented his project for his latest menswear manufacturing site, his “bella fabbrica [beautiful factory],” in Penne, Italy, on Wednesday. The brand new plant might be situated within the Ponte di Sant’Antonio area of Penne and might be unveiled in spring 2025, covering 48,600 square feet and employing between 300 and 350 people. Cucinelli first revealed his intention to construct a factory in Penne last April. Positioned within the central region of Abruzzo, the town is historically a production hub that makes a speciality of sartorial menswear. It's home to the storied Brioni brand. Details of the investment within the factory weren't disclosed. The move telegraphs Cucinelli’s belief in the expansion potential of the tailoring segment and it's in sync...