November 2023

Dove is expanding its efforts to enhance diverse representation within the virtual realm. After difficult unrealistic standards of beauty for girls in video games with the 2022 launch of its Real Virtual Beauty coalition, the brand is introducing Code My Crown, a 226-page guide to coding natural hairstyles. “Dove’s mission is to make a positive experience of beauty universally accessible to everyone. While gaming can provide a wealthy and positive influence…the portrayal of girls and other people of color in video games isn’t at all times so positive,” said Lauren Baker, senior brand manager of engagement and social impact, citing Dove research that shows 85 percent of Black gamers imagine video games poorly represent natural hair. To that end, Dove partnered with the...