1. Alix Earle, @alixearle
Alix Earle
Stepan Filenko
Certainly one of TikTok’s biggest breakout stars of the 12 months, Alix Earle is best known for her vigorous personality and makeup know-how. Beyond amassing a TikTok following of greater than 6.1 million, Earle was one in all the primary creators to sign to Alex Cooper’s The Unwell Network, recently rolling out a weekly podcast wherein she dives into topics like mental health, dating (aka “NFL man” — IYKYK), and the importance of female friendship.
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