December 2023
4 of bankrupt Amyris’ beauty brands have been sold at auction to the best bidders.
In accordance with court documents, skincare brand Biossance has been sold to online beauty retailer THG Beauty, formerly often called The Hut Group, for $20 million. THG owns online retailers including Cult Beauty and Lookfantastic, and types corresponding to Perricone MD and Espa.
Centered around Amyris’ star ingredient, squalane, Biossance has long been considered the most effective brand on its roster and the almost certainly to search out a buyer.
Elsewhere, Scent Theory Products paid $600,000 for 4U By Tia, launched in partnership with Tia Mowry to satisfy the needs of those with 2A through 4C hair textures by providing a streamlined assortment of need-based products.
Dr. Reddy’s Labs...
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► PRODUCTS USED:
⇢ Mac Cosmetics Soft Ochre paint pot
⇢ Hudabeauty Pretty Grunge palette
⇢ Makeupforever Aqua Resist color pencil in Graphite
⇢ Sigma Beauty Wicked Gel Eyeliner
⇢ Anastasia Beverly Hills Liquid Eyeliner
⇢ Lancome Hypnôse Drama Mascara
⇢Queen Tarzi Nora Eyelashes
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