Thursday Serena Williams launched her recovery brand Will Perform with five topical products across 4 categories including Will Relieve, Will Cool, Will Rest and Will Soothe, meant to supply pain relief and day by day muscle support.
“You actually are only nearly as good as you recuperate,” Williams said — a message her coaches often told her throughout her champion tennis profession, when recovery often took up more time than tennis matches.
Nonetheless, Williams didn’t connect with lots of the normal recovery-focused brands in the marketplace, as they weren’t modern, and she or he struggled to seek out products with enjoyable scents and textures.
“I remember being on the French Open and using a product and considering, ‘I’m too young to...
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