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December 2023

7 Dec

The anti-beauty filter trend taking on TikTok

The anti-beauty filter trend taking on TikTok
Social media filters: originally a strategy to create silly videos of yourself vomiting rainbows, they quickly evolved right into a dystopian, face-altering technology that manipulates your face into the wonder standards du jour – whether that’s plumped-up lips, slimmed-down noses, smooth, flawless skin or heavy lashes. Although these filters aren’t real, the impact of them is: they're having a detrimental impact on our mental health and self-esteem. Actually, the phrase “Snapchat dysmorphia” was coined after cosmetic surgeons noticed that individuals were increasingly bringing filtered selfies to consultations, hoping to recreate the look IRL. Meanwhile research by Dove found that fifty per cent of women consider they don’t look adequate without photo editing and 60 per cent feel upset when their real...
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7 Dec

The Estée Lauder Cos. Launches App to Help Visually

The Estée Lauder Cos. Launches App to Help Visually
LONDON — The Estée Lauder Cos. U.K. and Ireland has pulled AR and AI out of gaming and the metaverse to resolve real-world challenges by making a mobile app aimed toward helping visually impaired people apply makeup. The Voice-Enabled Makeup Assistant app desires to help customers apply cosmetics easily and confidently and enable “further self-expression and self-empowerment through their relationship with makeup,” the corporate said Wednesday. Lauder said the app’s “smart mirror” technology is driven by its AR and AI capabilities, and was developed using machine learning. The corporate said it developed the app “while connecting with visually impaired consumers who expressed the necessity for technology that may empower them with more independence to use their makeup with confidence.” VMA uses voice instruction technologies...
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