December 2023

Amazon is carving out its place as a number one beauty retailer.  Not only have most of the consumers who flocked to the e-commerce giant when COVID-19 broke out as a way to get their beauty fix stuck around, but beauty firms are progressively inking partnerships with Amazon, establishing the platform an increasingly meaningful player in prestige beauty.  Data from Jungle Scout indicates searches including keywords “cream-based makeup palette,” “kkw cosmetics” and “beauty deals” were among the many top-trending beauty searches on Amazon in August, increasing by 728 percent, 119 percent and 84 percent, respectively.  Grace and Stella, a skincare brand which has garnered recent traction on TikTok for its under-eye masks, was the highest-growing beauty brand on Amazon in August, with revenue...