Henkel AG, the German maker of Schwarzkopf, Dial and Diadermine products, has been reassessing its business model, but a fix stays elusive — especially for its beauty retail activity.
The Düsseldorf-based company holds a top rank worldwide within the skilled hair care category, but has been underperforming against its cohorts resembling L’Oréal, Unilever and Proctor & Gamble in the massive and dynamic beauty space.
Henkel placed sixteenth in WWD Beauty Inc’s Top 100 Global Beauty Manufacturer rating for 2021, which estimated the group’s beauty sales hit 3.49 billion euros that 12 months, down 1.9 percent versus 2020 and 5.2 percent against 2019.
During the last five years, Henkel’s organic top-line beauty growth was minus 0.7 percent. The previous five years it was plus...
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