December 2023

Fragrance is dominating the wish lists — and shopping baskets — of consumers this summer.  Online purchases of fragrance with Klarna have increased by 81 percent versus the identical period last yr, and the category also largely commands the platform’s list of most-saved beauty products of summer 2022.  Despite this, it’s blush that has endured essentially the most significant increase in demand on the platform as of late, with online purchases of blush products made with Klarna rising by 672 percent in June 2022 versus June 2021. The TikTok-viral Rare Beauty Soft Pinch Liquid Blush reigns as Klarna’s most-saved blush this summer.  Purchases of black eyeliner and lip stain made with Klarna have also increased by 109 and 43 percent, respectively, in June...